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Exhibition News


The Kazachok Licensing Forum is Back for The 15th Year!

Ready? Set? Go!

It is a special year for the Kazachok Licensing Forum as they celebrate their 15th anniversary! 

The Kazachok Licensing Forum focuses on providing the most interesting content and the latest market trends, the 2 day trade show will see more than 60 exhibitors, present around 1200 properties. 

Professionals from the licensing market will be able to meet, share and deal new business partnerships, everyone from right owners, licensees, manufacturers, producers and retailers will be there.

This year's theme is Sports & Leisure and the forum will feature a conference schedule focusing on the topic. Kazachok will also introduce a new trade area at this year's event, the Agora - where exhibitors will host open workshops. The exhibitor section is also now open to several manufacturers in the Market Place.

To mark their 15th anniversary, Kazachok will create 'The Licence Pop-Up Museum' with the most iconic licensed products made during the last 15 years, a one of a kind exhibition not to be missed! 

Last but not least, a special party will be hosted on the first evening: ‘The Kazanight Fever’ with cocktails and a lot of surprises! 

For more information and to register visit:

Make sure you use the code: SMMEX_KLF18 

Looking forward to seeing you there!


Smiley Company's Daniel McGeehan is back to speak at SMMEX 2018!

Daniel is a Brand Director at the Smiley Company - winner of the UK's Best Licensed Lifestyle Brand for 2017 and one of the TOP100 brand licensing companies in the world. He is responsible for driving the growth of Smiley in the UK and Nordics, harnessing the power of happiness to inspire sports collaborations and product ranges. 

Before joining the team at Smiley, Daniel managed the business development of sports licensing programmes at CPLG for top tier clients including England Rugby (RFU), West Ham United F.C, Le Tour de France and St Andrews links. 

In his SMMEX session, Daniel will be exploring the power of positive emotions in marketing and consumer product, and how they can be used to bring exciting new experiences to fans.  He will be revealing some insider tips on how to build new and innovative partnerships - ever more important to today’s buyers and retailers.

Come down to SMMEX on Monday 5th March to hear Daniel's session!


Historic Royal Palaces to Speak as Part of the SMMEX 2018 Seminar Programme!

We are pleased to announce that Historic Royal Palaces will be joining the SMMEX 2018 Seminar Line – up, to deliver a session titled 'Historic Royal Palaces; Building a Brand for Commercial Events'. 


Historic Royal Palaces is an independent charity that looks after the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle. 


Over hundreds of years, their royal palaces have provided the backdrop to glittering banquets, famous celebrations, and splendid royal occasions. As the events industry evolves and delegates search for unique and quirky event spaces, Historic Royal Palaces has explored various marketing avenues to proactively promote commercial events. 


This engaging seminar will be delivered by Milan Thakrar, Business Development Manager, Commercial Events at Historic Royal Palaces. Milan will be joined by Jo Jennings, the Events Manager at Hampton Court Palace, one of the six royal palaces managed by the charity and Historic Royal Palaces Marketing Manager, Jay Teunis. 


Make sure you come along to this informative session at SMMEX on Monday 5th March at Wembley Stadium.


Football Trade Directory's John Booth and Sports Traider's Lance Haggith Discuss 'The Importance Of Merchandise' at SMMEX 2018!

We are excited to reveal that Football Trade Directory's John Booth and Sports Traider's Lance Haggith will discuss 'The Importance Of Merchandise', both bringing a unique angle to this topic.

Anyone over 50 was probably brought up in an age when there was no sports merchandise; this is hard to believe now, when we take it for granted that every sports club will have some form of merchandise. This ranges from the elite clubs with a vast product range to grass roots clubs with only a shirt and a club tie. This session will explore what has driven this huge growth, determining whether this is led by product or allegiance? 

Make sure you catch this dynamic session at SMMEX on Monday 5th March at Wembley Stadium.


Activision's Victoria Fisher and Stephen Maclennan to Speak at SMMEX in March!

We are delighted to welcome Activision to speak on 'The Power and Reach of the Video Games Industry' at SMMEX 2018. 

For more than 30 years, Activision has been changing the way people play.  In the process, they have built one of the largest portfolios of recognised brands and today are one of the most valuable interactive entertainment companies in the world. 

Founded in 1979 as the first independent video game software developer and distributor, the company launched a series of multi-million unit selling titles in the early 1980s for the Atari 2600 including Pitfall, Kaboom! and River Raid. And since then, Activision has created some of the most iconic and memorable game experiences of all time. They strive to make the most fun, thrilling, and engaging entertainment experiences for their players, who live in a world with many entertainment options. Activision operate in more than 15 countries including in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. 

Activision recognises that their success is built upon the shared dedication of great people whose sense of mutual respect and teamwork drives performance. 

In their session at SMMEX 2018 they will be taking you through an overview on the gaming industry and how big it is covering all elements within gaming outside of the actual video game, Activision and who they are, top line overview on Activision’s biggest franchises (Call of Duty, Destiny, Overwatch, Crash Bandicoot & e-sports) along with the consumer product program associated with each franchise and the opportunities in partnering with them through licensing and retail.

Catch this session at SMMEX on Monday 5th March at Wembley Stadium.


DailyCannon's Founder Lee Hurley to Deliver a Session at SMMEX 2018!

Lee will be delivering a session titled ‘Why Clubs and Brands Need to Harness the Power of the Blogger in this Ever Changing and Fast Moving Digital Era’.

In a digital era where fake news damages clubs and brands, both should look to niche bloggers to help reach a targeted fanbase and loyal audience.

Instead of looking to sensationalise stories, sites like DailyCannon have one goal – to deliver information from fans to fans and get to the truth of what’s really going on. Blogs are powerful tools that clubs should be utilising to bring them closer to their fanbase, make them feel more connected and help increase support.

In this seminar, Lee will tell you why this is important and how you can go about doing it. DailyCannon was set up in 2008 and started with just one post a day. Since then, they have grown into a site that gets millions of hits every month and has a paid staff of six and a volunteer staff of 13 who all do it because of one thing – their love for their club – your brand.

Come down to Wembley on Monday 5th March to listen to Lee's session.


Brentford FC's Cliff Crown Joins the SMMEX 2018 Line-Up!

We are excited to announce that Cliff Crown will be joining our SMMEX 2018 Seminar line-up after a successful session at last year’s show.


Cliff Crown is a chartered accountant who specialised for 15 years in advising owner managed businesses primarily in the media space. 


After a career spanning 29 years as a partner in leading firms of accountants in London, Cliff left private practice in 2010 to become CFO of a group of companies owned by Matthew Benham who was at that time a minority shareholder in Brentford. One of his early tasks was to represent Matthew on the Board and subsequently Cliff advised Matthew to exercise his option to take control of the club which he did in 2012. 


Cliff became a Director of the club and one year later succeeded Greg Dyke as Chairman following Greg’s appointment as Chairman of the FA. 


The club have thrived over the last 8 years moving from League 2 to establishing themselves as a top 10 club in the Championship. 


In July 2016 Cliff was appointed to the Board of the EFL as one of 3 Championship representatives. 


Make sure you catch Cliff’s session ‘Running a Football Club as a Business’ at Wembley Stadium on Monday 5th March.


LIMA's Kelvyn Gardner is Returning to SMMEX in 2018!

We are thrilled to be welcoming back Kelvyn Gardner as a speaker at SMMEX 2018.


Kelvyn has been involved in the international licensing business for over thirty years. A graduate of King’s College, London, his early business career led him into marketing and licensing with Italian children’s collectables company, Panini. After a successful period there Kelvyn and three colleagues started Merlin Publishing in 1989 to market licensed stickers and trading cards. The company grew throughout Europe and in just five years annual sales reached US $80 million. Merlin was the UK’s fastest-growing private company in 1995.


Since 1998 Kelvyn has worked as a consultant in the licensing industry through his company, Asgard Media. Clients include Yoplait, The Topps Company and Finsbury Food Group. At the 2013 Licensing Awards in London, Kelvyn was presented with the Honorary Achievement Award for his work in licensing. Kelvyn has spoken at conferences in London, Manchester, Frankfurt, Milan, Paris, New York, Dubai, Hong Kong, Delhi, Seoul and Tokyo. He speaks good Italian, competent French and Spanish, and basic conversational Japanese. 


Since 2006 Kelvyn has been Managing Director of the UK division of LIMA, the Licensing Industry Merchandisers Association. Kelvyn is also a trustee of the Light Fund, the licensing industry's independent charity. 


Kelvyn will be running a session on ‘Licensing in Europe- The background, the present and the potential future including the potential implications of BREXIT’. 


Catch Kelvyn speak at SMMEX on Monday 5th March at Wembley Stadium.


Thank You To Everyone!

We would like to say a massive thank you to all our exhibitors, visitors and speakers. Nothing we do can be done without your support. We saw an outstanding array of speakers, once again a brilliant selection of exhibitors, and of course great quality visitors. Hope to see you all at SMMEX 2018!

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